Miquela Sousa

Miquela Sousa, or Lil Miquela, is an American character which was created by Trevor McFedries and Sara DeCou.[1] The project began in 2016 as an Instagram profile.[2] The account details a fictional narrative which presents Miquela as a CGI character and model in conflict with other digital projects while marketing a variety of brands, primarily in fashion. As a marketing tool, Miquela has been featured in product endorsements for streetwear and luxury brands such as Calvin Klein and Prada. By April 2018, the account had amassed more than a million followers.[3] As of February 2022, Miquela has over 3.1 million instagram followers.[4]