Wreck-It Ralph is a video game adaptation of the 2012 animated film of the same name. The arcade style side-scrolling game is produced in collaboration between Disney Interactive and Activision and will serve as a "story extension" to the film. Players can play as Wreck-It Ralph or Fix-It Felix, causing damage as well as repairing where necessary. Game levels are based on the locations in the film, like the Fix-It Felix Jr., Hero's Duty and Sugar Rush games. It was released in conjunction with the film's release, on October 30, 2012.