Chip the Wolf is the current mascot for Cookie Crisp. He replaced Chip the Dog as the cereal's mascot in the United States in 2005. In 2003, Cookie Crisp was introduced in Europe and Asia. The mascot in these countries is Chip the Wolf (originally known as The Howler), a wolf who fruitlessly attempts to steal Cookie Crisp from children much like how the Trix Rabbit would when it comes to Trix, and describes the cereal and Sonny the cuckoo bird from Cocoa Puffs.....where he completely go cuckoo for: "It looks like chocolate chip cookies. Tastes like 'em too. But it's a breakfast cereal!" and "I'm Cuckoo for Cooooooookie Crisp!". He is voiced by Marc Silk from 2005-2010, then he later voiced by Kevin Michael Richardson in 2015-Now