Sausage Party is a 2016 adult computer-animated comedy film directed by Conrad Vernon and Greg Tiernan and written by Kyle Hunter, Ariel Shaffir, Seth Rogen, and Evan Goldberg from a story by Rogen, Goldberg, and Jonah Hill. A parody of Disney and Pixar films, the film follows an anthropomorphic sausage who lives in a supermarket and discovers the truth about what happens when groceries are purchased. He goes on a journey with his friends to escape their fate while also facing a psychopathic douche who wants to kill him. The film's animation was handled by the Canada-based Nitrogen Studios. It is the first 3D computer-animated film to be rated R by the Motion Picture Association of America. The film's rough cut premiered on March 14, 2016, at South by Southwest, followed by its general theatrical release in the United States on August 12, 2016, by Columbia Pictures.