Starfall is a children's website that teaches basic English reading and writing skills. The main demographic is preschoolers and kindergarteners. It teaches children how to read by using games and phonics. Methods used by the website are based on the research of G. Reid Lyon from the National Institutes of Health and Edward J. Kame'enui from the University of Oregon.[1] Established in 2002, the website is free to use and does not use advertising to generate revenue. The cost of running it is instead covered by money from Blue Mountain Arts, as well as the money made from its workbook printouts.[2]