When a young man's sister is brutally beaten by a group of wealthy teenagers, Billy Joe Davy takes matters into his own hands. After the attackers face no real consequences, he cuts his hair short, dyes it blonde, and becomes a fugitive—transforming himself into a symbol of teenage rebellion and justice. Alongside his sister Minx and their friends, Billy Joe evades authorities while his image spreads across television and radio, making him an unlikely folk hero to kids everywhere. As the legend grows, he must navigate the dangerous line between vigilante and victim, all while being hunted by both police and the powerful families protecting the real criminals. The film captures the raw energy of 1980s youth culture, exploring themes of fairness, class struggle, and the power of standing up against corruption—even when the system itself is rigged against you.