SNK Corporation (Japanese: 株式会社SNK | Hepburn: Kabushiki-Kaisha Esu Enu Kē, initially known as Shin Nihon Kikaku) is a Japanese video game hardware/software company, video game publisher/developer, and multimedia company. It is the successor to the company Shin Nihon Kikaku and presently owns the SNK video game brand and the Neo Geo video game platform. SNK's predecessor Shin Nihon Kikaku was founded in 1978 by Eikichi Kawasaki. The corporation was initially named Shin Nihon Kikaku (Japanese: 新日本企画 | lit. "New Japan Project"). In 1981, the name was informally shortened to SNK Corporation, which became the company's official name in 1986. SNK is known for its creation of the Neo Geo family of arcade, home, and handheld game consoles in 1990. The Neo Geo line was halted in 2001 because financial troubles forced SNK Corporation to close in the same year. Anticipating the end of the company, Kawasaki founded Playmore Corporation in 2001, which acquired all of the intellectual property of the first iteration of SNK Corporation. In 2003, Playmore Corporation was renamed SNK Playmore Corporation. In 2016, SNK dropped the name Playmore from its logo and reintroduced its old slogan, "The Future Is Now", officially changing its corporate name back to SNK. Traditionally, SNK operated primarily as a video game developer, publisher, and hardware manufacturer with a focus on arcade games; however, it has ventured into developing console and PC games. In 2004, SNK started manufacturing pachislot machines, but the company withdrew from the market in 2015. In 2009, the company entered mobile game development. Classic SNK franchises include Art of Fighting, Fatal Fury, Metal Slug, Samurai Shodown, The Last Blade, World Heroes, Twinkle Star Sprites, and The King of Fighters.