Nathan for You is an American docu-reality comedy television series starring Canadian comedian Nathan Fielder. The series was created by Fielder and Michael Koman and premiered on February 28, 2013, on the American cable television network Comedy Central. In the general premise of the series, Fielder plays a fictionalized off-kilter version of himself, trying to use his business background and life experiences to help struggling companies and people, frequently offering them outlandish strategies, parodying the methods of marketing and management consultants.