Red is a spokescandy for multiple M&M's flavors. He is an anthropomorphic M&M created with the IQ of a genius and physical prowess (the best of both worlds). He is best friends with Yellow, whom he often bosses around and gets into trouble with. The duo have been the main M&Ms spokescandies since 1996. He represents the original Milk Chocolate flavor of M&M's, but has also represented Crispy, Dark and White Chocolate, Peanut Butter, Birthday Cake, Crunchy Mint, Raspberry and Espresso.