Roary is a bright red, cheeky and energetic single-seater racing car who lives at the Silver Hatch racetrack and is the titular protagonist of the series. Roary has the mindset of a schoolboy and a heart of gold. He has the number 1 and a healthy rivalry with Maxi and the two of them are often at odds frequently, but they do show that they care for each other and will often hang out together. Roary is only young and inexperienced at racing, but is constantly learning things from his friends and fellow racers. He sometimes gets into trouble over something, but he always makes up for it. He is very intelligent, friend to everyone around him and eager to learn. His best friends are Cici/Zizzy and FB/Trucksy.