In "Spider-Man: Brand New Day," Peter Parker faces the consequences of a spell that erases his secret identity. He tries to lead a normal life, balancing college and finding a job that allows him to support himself financially. However, when financial troubles hit the Daily Bugle and a new villain named Menace emerges, Peter is forced to return to his role as Spider-Man. He teams up with unlikely allies, like Jackpot, and faces new challenges as he tries to keep the peace in New York.