Rhino, a brutish and dimwitted enemy of Spider-Man, suffers a mid-life crisis after he rescued Stella, the beautiful daughter of a mob boss, who told him that he is too stupid to be a serious romantic or business threat. Recalling a recent meeting with the doctors who created his latest suit, he undergoes a brain operation that turns him into a super genius.
With his new intellect, he quickly do a change in his usual methods, allowing him to defeat Spider-Man, than he running away with Stella to start his own crime organization. With his intellect, he writes a novel, gets a restraining order that prevents Spider-Man from attacking him, in his crime syndicate are such other criminals as the Mad Thinker, and even rewrites Hamlet. Unfortunately, it has the side effect of making the subject so intelligent that he is no longer able to fully enjoy life, Rhino driving Stella away because he finds her too simple to attract his attention. Rhino reached a point where he finds no real meaning in life, Rhino hands Spider-Man, having deduced his identity via an equation he developed that allows him to calculate the secret identities of superheroes, information with which he can bring down Rhino's crime empire. He nearly commits suicide, but he comes up with a means of reversing the original operation and restoring his original intellect. He is soon restored to his former stupid but happy self, delightedly crashing through walls.
