On April 11, 2011, the protagonist arrives in Inaba to live with the Dojimas, consisting of his uncle Ryotaro and his cousin Nanako, for one year, as his parents are working abroad. Just after his arrival, a TV announcer is found dead, her body hanging from an antenna; Saki Konishi, the high school student who had discovered the body, is later found dead herself, hung upside-down from a telephone pole. After the protagonist and his friends accidentally enter the TV world, they encounter Teddie, who helps them travel freely between the TV and real worlds. They awaken their Persona abilities, realizing that the murders stem from attacks by Shadows, beings native to the TV world created from repressed emotions, and are able to rescue several would-be victims. Yosuke, Chie, Yukiko, Kanji, Rise, and Teddie one by one come to accept the parts of their psyches they rejected, which manifest as giant Shadows in the TV world, allowing them to wield Personas whilst each joins the group in turn. Mitsuo Kubo, a student from another high school who disappears following the death of Kinshiro Morooka, the protagonist's foul-mouthed homeroom teacher, claims credit for the murders; it is eventually learned that Kubo only killed Morooka and played no part in the other murders, having murdered Morooka simply to gain credit for the other murders.
