Persona 4 takes place in the fictional, rural Japanese town of Inaba (稲葉市, Inaba-shi), which lies among floodplains and has its own high school and shopping districts. Unexplained murders have taken place in the small town, where bodies are found dangling from television antennas and their cause of death being unknown. At the same time, rumor has begun to spread that watching a switched-off television set on rainy midnights will reveal a person's soulmate. The story also follows the main characters into the TV World, a fog-shrouded realm filled with monsters called Shadows, which can only be accessed through TV sets.
