"Mi Mi Mi" is a song by Russian girl group Serebro from their third studio album Sila tryokh. It was released on 14 June 2013 in Russia as a digital download, while an accompanying music video premiered on 10 June 2013. Although not a commercial success worldwide, only peaking at number 11 in Italy, the song slowly gained popularity for its catchiness and summer atmosphere.[citation needed] The song is played in many clubs worldwide, as well as in movies and television shows, especially in South Korea.