"Roll It Up" has been used in Nissan and Adidas ads, an episode of Dark Angel, the film Zoolander, and the 2005 remake of The Longest Yard. It was also one of the main themes of the original Xbox game Mad Dash Racing, in the intro of the Jacksonville Chicago matchup on the NFL on CBS week 17 January 6, 2002. Moreover, it was used in Fast & Furious 6 (2013) during the introduction to Letty scene in London.