Reliance Entertainment Pvt Ltd. is an Indian media and entertainment company. It is a division of Reliance Group, handling its media and entertainment business, across content and distribution platforms. The company was founded on 15 February 2005, as two entities, namely Reliance Big Entertainment and BIG Pictures. Four years later the two companies were merged into Reliance BIG Pictures in 2009, and the company's name was changed to Reliance Entertainment the following year. The key content initiatives are across movies, music, sports, gaming, Internet & mobile portals, leading to direct opportunities in delivery across the emerging digital distribution platforms: digital cinema, IPTV, DTH, and mobile TV.