Disney Television Animation (DTVA) is an American animation studio that creates, develops and produces animated television series, films, specials and other projects. It is the television animation production arm of Disney General Entertainment Content's Disney Branded Television (of Walt Disney Television), which is ultimately owned by The Walt Disney Company. Established in 1984 during the reorganization and subsequent re-incorporation of The Walt Disney Company following the arrival of then-Disney CEO Michael Eisner, the entity was formerly and originally known as the Walt Disney Pictures Television Animation Group before the name was then later changed, shortened to Walt Disney Television Animation in 1987, and was its name up until being shortened again in 2011 to Disney Television Animation.