Superheroes are humans who were born with or given superpowers. Though, in all of the different forms of The Incredibles media, there are little to no answers on how supers get their powers, there is much room for speculation, although it seems to be genetic because Mr. Incredible and Elastigirl have powers and all their kids have them. The Supers are mostly engaged in fighting crime by keeping secret identities. They are recruited and employed by the National Supers Agency (NSA). Around 1947, public opinion turns against "Supers" due to the collateral damage caused by their crime-fighting. After several lawsuits, the government silently initiates the Superhero Relocation Program, which forces Supers to permanently adhere to their secret identities and stop their heroic activities.