Merlin the Magical Puppy is a British claymation animated series by The Little Entertainment Company and Entertainment Rights. It aired on ITV1 from 2001 to 2003. The series revolves around Merlin, a playful and mischievous black Labrador puppy who possesses magical powers from a red collar he wears, which was bought by his doting owner, Ernie. This collar is said to have been the same collar procured by Merlin the Magician for his own little dog who kept wandering off. The magic of the collar allows Merlin to be instantly transported anywhere he pleases when he utters the magic word.