I Want My MTV: The Uncensored Story of the Music Video Revolution is a book about the rise of American cable television channel MTV. It was written by music journalists Craig Marks and Rob Tannenbaum and published in 2011 by Dutton Penguin in the United States. I Want My MTV chronicles MTV from its inception August 1, 1981 until 1992 when it broke away from the all-video format with the reality show The Real World. Over 400 artists, directors, and staff of MTV were interviewed. The title is from a marketing campaign launched by the channel in 1981 where the catchphrase "I Want My MTV!" was used to encourage cable subscribers to request the channel on their cable TV lineup.