"Obey" is a song by British rock band Bring Me the Horizon and English singer Yungblud. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it was released as the third single from the group's 2020 commercial release Post Human: Survival Horror on 2 September 2020. "Obey" was voted as Annie Mac's "Hottest Record of the Year" in 2020. In May 2020, Yungblud tweeted out a cryptic tweet asking Oliver Sykes and Jordan Fish to check their inboxes. This led to a lot of speculation and teasing of a collaboration between the band and the singer. Sykes later revealed that the band and Yungblud "have something coming". The track was then officially teased when Sykes posted a QR code leading to a website with a snippet of the music video. Within a week until the song's release, both of the artists revealed promotional pictures for the collaboration which pictured Sykes and Yungblud being half naked and covered in blood, that would feature a caption that said "u ain't ready". In 2021, "Obey" was used as the theme song for WWE's NXT TakeOver: Vengeance Day PPV.