In 1998, People magazine introduced a version targeted at teens, called Teen People. However, on July 27, 2006, the company announced that it would shut down publication of Teen People immediately. The last issue to be released was scheduled for September 2006. In exchange, subscribers to this magazine received Entertainment Weekly for the rest of their subscriptions. There were numerous reasons cited for the publication shutdown, including a downfall in ad pages, competition from both other teen-oriented magazines and the internet, and a decrease in circulation numbers. Teenpeople.com was merged into People.com in April 2007.