Beyblade is a popular Cash-Cow Franchise that consists of toys, anime, and various other products. The franchise revolves around Kid Heroes who are into beyblades, which are more-or-less very powerful tops. Beyblades are made using a special technology that can allow the player to summon superpowered beasts, though most beyblades are just normal toys. Beyblade is its own sports competition and is treated as Serious Business by most characters.