Rose Hovick pushes her two young daughters into the entertainment industry, traveling and promoting them with minimal success. After years in the business, younger daughter June quits and elopes, leaving Rose searching for work for her other, less talented daughter, Louise. The only offer is at a burlesque house, but Louise takes to it and transforms herself into the popular Gypsy Rose Lee. As Louise gains notoriety, she grows tired of her mother's influence.
