She built an empire out of her image. Now someone is trying to take it apart piece by piece. Celeste Voss is 30 and at the absolute peak of her career — the most sought-after face in global fashion, the founder of a beauty brand worth half a billion dollars, and the subject of a cultural conversation about beauty, Blackness, and what it means to be aspirational in an industry that has historically excluded her. She is also, as the first episode reveals within minutes, under systematic attack. Someone is leaking private images, forging emails, planting stories — dismantling the brand she built from nothing with precision and patience. Season one follows Celeste's attempt to identify who is behind the campaign while maintaining her public invulnerability. Season two expands the scope — the attack is connected to a deeper conspiracy within the fashion industry about who controls the narrative of beauty. Season three is the most personal: having discovered who was behind it, Celeste must decide whether to pursue public accountability or private revenge, and what either choice says about the woman she actually is. Season 1 — The Attack The campaign against Celeste's brand begins. She maintains public composure while privately hunting the source. Season 2 — The Industry The attack connects to a larger conspiracy about who controls beauty's narrative. Celeste's investigation threatens figures far more powerful than she expected. Season 3 — The Choice Celeste discovers the truth. Public accountability vs. private revenge. The finale is her decision — made on her own terms, finally, for the first time.
