Rocket "Rocky" J. Squirrel, also known as Rocky the Flying Squirrel, is a plucky flying squirrel and one of the two protagonists of the 1959–1964 animated series Rocky and His Friends and The Bullwinkle Show (both shows often referred to collectively as The Rocky and Bullwinkle Show), produced by Jay Ward. Rocky is the best friend and ally of the western moose, Bullwinkle. Both Rocky and Bullwinkle were given the middle initial "J" as a reference to Ward.