Thương is the seventh Joeydoll, and the first to be added after the initial launch. Originally just an outfit design, she was released as a full doll in September 2024. Her name means "love" in Vietnamese. Dressed in a pink chiffon Áo Dài embroidered with cherry blossoms, white satin pants, and a traditional Khăn Đống headdress, she celebrates Vietnam’s beauty and heritage.