In year 1963, Mattel introduced Midge Hadley, a woman of Irish descent, onto the market, who had less makeup and a more friendly look than Barbie after Barbie was targeted for controversy due to her svelte body looking more like an adult woman, like Bild Lilli was, and Midge won the hearts of little girls everywhere, just like Barbie. Midge started dating Allan Sherwood in 1964 when he was introduced as Ken's best friend.