In 1962 Detroit, Michigan, young car salesman Curtis Taylor Jr. meets a Black girl group known as "The Dreamettes" , consisting of lead singer Effie White And backup singers Deena Jones and Lorrell Robinson, at an R&B amateur talent show at the Detroit Theatre. Presenting himself as their new manager, he recruits them as backup singers for Chitlin' Circuit R&B star Jimmy "Thunder" Early. Curtis soon starts his own record label, Rainbow Records, out his Detroit car dealership, appointing Effie's brother C.C. head songwriter
