Crave (initially named CraveTV) is a Canadian subscription video-on-demand service owned by Bell Media. The service competes directly with other subscription-based over-the-top streaming services operating in Canada, primarily against American-based services. The service features Bell Media's original programming, exclusive Canadian access to programming acquired from several U.S. television and streaming services, and various theatrically-released films. Crave's major programming suppliers include Warner Bros. Discovery (HBO / HBO Max and Warner Bros. films) and Paramount (select Showtime programs, Comedy Central, MTV, and the Star Trek franchise). Starz, offered in partnership with Lionsgate, is available as an add-on. Launched in December 2014 as the low-cost streaming service CraveTV, by late 2018 the service had pivoted to focus on premium content, integrating its operations with The Movie Network (which became the Crave pay TV network), and later its French-language counterpart Super Écran. Crave is available either as an over-the-top subscription service or through participating Canadian television service providers.