Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican singer, rapper, and songwriter. Learning to play the guitar during his teens, he developed his craft by writing songs inspired by regional Mexican music. After achieving moderate success with his first two studio albums Ah y Qué? (2020) and Efectos Secundarios (2021), Pluma released "El Belicón" in 2022 with Raul Vega, selling 480,000 units and being certified 8× Platinum Latin certification by the RIAA. He followed up his success with the extended play Sembrando and the 5× Platinum Latin-certified controversial duet "Siempre Pendientes" with Luis R Conriquez entering the Billboard Global 200.