The Los Angeles Memorial Coliseum (also known as the L.A. Coliseum) is a multi-purpose stadium in the Exposition Park neighborhood of Los Angeles, California. Conceived as a hallmark of civic pride, the Coliseum was commissioned in 1921 as a memorial to Los Angeles veterans of World War I. Completed in 1923, it will become the first stadium to have hosted the Summer Olympics three times when it hosts the 2028 Summer Olympics; the stadium previously hosted the Summer Olympics in 1932 and 1984. It was designated a National Historic Landmark on July 27, 1984, a day before the opening ceremony of the 1984 Summer Olympics. The stadium serves as the home of the University of Southern California (USC) Trojans football team of the Pac-12 Conference and the LA Giltinis of Major League Rugby (MLR). USC, which operates and manages the Coliseum, granted naming rights to United Airlines in January 2018. After concerns were raised by the Coliseum Commission, the airline became title sponsor of the playing field, naming it United Airlines Field at the Los Angeles Memorial Coliseum.[13] The Coliseum is jointly owned by the State of California's Sixth District Agricultural Association, Los Angeles County, and the city of Los Angeles, and is managed and operated by the Auxiliary Services Department of the University of Southern California. The Coliseum was the home of the Los Angeles Rams of the National Football League (NFL) from 1946 to 1979, when they moved to Anaheim Stadium in Anaheim, and again from 2016 to 2019, prior to the team's move to So-Fi Stadium in Inglewood. The facility had a permanent seating capacity of 93,607 for USC football and Rams games, making it the largest football stadium in the Pac-12 Conference and the NFL. The stadium also was the temporary home of the Los Angeles Dodgers of Major League Baseball (MLB) from 1958 to 1961, and was the host venue for games three, four, and 5 of the 1959 World Series. It was the site of the first AFL-NFL World Championship Game (later called Super Bowl 1) and Super Bowl VII. Additionally, it has served as a home field for a number of other teams, including the 1960 inaugural season for the Los Angeles Chargers, the Los Angeles Raiders of the NFL, and UCLA Bruins football. From 1959 to 2016, the Los Angeles Memorial Sports Arena was located adjacent to the Coliseum before it closed in March 2016. Banc of California Stadium, a soccer-specific stadium and the home of Major League Soccer (MLS)'s Los Angeles FC, was constructed on the former Sports Arena site, and opened in 2018. In 2018, USC began a major renovation of the stadium, which included replacing the seating along with the addition of luxury boxes and club suites, but lowered the seating capacity to 77,500. The $315 million project was completed by the 2019 football season, and was the first major upgrade of the stadium in twenty years.