Go Jun Pyo is the main male protagonist of the Korean drama *Boys Over Flowers*, portrayed by Lee Min-ho. He is the heir to the prestigious and wealthy F4 (Flower Four) group, which consists of four of the most powerful and influential young men in South Korea. He is the son of the chairman of Shinhwa Group, a major conglomerate. Despite his privileged upbringing, Jun Pyo is initially arrogant, spoiled, and used to getting his way due to his family's influence. At the beginning of the series, Jun Pyo is brash, hot-headed, and often acts impulsively. He has a strong sense of justice and loyalty, especially towards his friends and family. Over time, he undergoes significant character development, becoming more mature, considerate, and understanding. Jun Pyo is tall, handsome, and has a commanding presence. His style is often casual yet stylish, reflecting his status and wealth. His relationship with the female protagonist, Geum Jan Di, is central to the story. Initially, he is dismissive and even cruel to her, but as he gets to know her, he falls in love with her genuine and kind-hearted nature. His interactions with his friends and family also play a significant role in his growth. Jun Pyo's journey from a spoiled rich kid to a more compassionate and responsible individual is a key element of *Boys Over Flowers*.