Super Sentai (Japanese: スーパー戦隊 | Hepburn: Sūpā Sentai) is a Japanese superhero team metaseries and media franchise consisting of television series and films produced by Toei Company, and Bandai, and aired by TV Asahi ("Sentai" is the Japanese word for "task force" or "fighting squadron"). The shows are of the tokusatsu genre, featuring live-action characters and colorful special effects, and are aimed at children. Super Sentai airs alongside the Kamen Rider series in the Super Hero Time programming block on Sunday mornings. In North America, the Super Sentai series is best known as the source material for the Power Rangers series.