Puella Magi Madoka Magica (Japanese: 魔法少女まどか☆マギカ, Hepburn: Mahō Shōjo Madoka Magika), also known simply as Madoka Magica, is a 2011 Japanese anime television series created by Magica Quartet (an artist collective consisting of director Akiyuki Shinbo, screenwriter Gen Urobuchi, original character designer Ume Aoki, and producer Atsuhiro Iwakami) and animated by Shaft. The story follows a group of middle school girls, led by protagonist Madoka Kaname, who make supernatural contracts to become magical girls (mahō shōjo). In battling surreal enemies known as "witches", they learn of the anguish and peril associated with their new roles. The first ten episodes of the series aired in Japan on TBS and MBS between January and March 2011, while the final two episodes were delayed until April 2011 due to the 2011 Tōhoku earthquake and tsunami. A manga adaptation of the anime and various spin-off manga have been published by Houbunsha and licensed in North America by Yen Press. A novelization by Nitroplus was released in August 2011, and a dedicated magazine, Manga Time Kirara Magica, was launched by Houbunsha in June 2012. A video game for the PlayStation Portable was released in March 2012 and another for PlayStation Vita was released in December 2013. An anime film series, beginning with two films recapping the television series, was released in October 2012. A third film featuring an original story, Rebellion, was released in October 2013, and a concept film acting as a trailer for a new project was screened in December 2015. A smartphone game, Magia Record, launched in August 2017, and an anime adaptation produced by Shaft aired from January to March 2020; a second anime season is in production. Puella Magi Madoka Magica has received widespread critical acclaim, with praise for its complex narrative, visuals, themes, and soundtrack as well as its unconventional approach to the magical girl subgenre. It became a commercial success; each Blu-ray Disc volume sold more than 50,000 copies in Japan. The series garnered a variety of awards, such as the Television Award at the 16th Animation Kobe Awards, as well as 12 Newtype Anime Awards and the Grand Prize for animation in the 2011 Japan Media Arts awards.