Yves Guillemot grew up in a small village in Brittany. Guillemot's parents owned a farming business, where he and his brothers provided support in accounting, shipping, and delivery.[2] As the business declined with challenging profit margins,[2] he and his brothers looked for ways to diversify.[3] Guillemot's older brother[which?] found some success selling compact disc audio. Where the family business was selling chemicals and parts to farmers, they also began selling computers, which soon included game software. When they realized that their French supplier was charging them twice the cost of what they could find in the United Kingdom, they started a mail order video games business in 1984.[2] The mail order business grew quickly.[2] In time, they were distributing games to retail stores,[3] who were eager to acquire games at a more reasonable cost.