In the small, seemingly ordinary town of Hollowbrook, two friends, Claire and Andrea, stumble upon the old urban legend of Bloody Mary. One night, they decide to summon her as a dare, expecting nothing more than a spooky thrill. But when they unwittingly awaken a malevolent spirit, they must confront their darkest secrets and inner demons as Bloody Mary haunts their every reflection, threatening to drag them into her cursed mirror world.