Tricks, the Trix Rabbit — voiced by Mort Marshall, and later by Russell Horton — an anthropomorphic cartoon rabbit who finds children and wants to trick the children into giving him a bowl of cereal. He bursts with enthusiasm but is discovered every time. The kids always reprimand him with the signature phrase "Silly rabbit! Trix are for kids!"[10] These ads in the late 1960s and early 1970s sometimes closed with Tricks following up with "And sometimes for tricky rabbits!" (This happened in case he managed to have a taste or he had a secret stash.) Tricks originated as a puppet before he was animated. The plight of Tricks has drawn comparisons to Sisyphus, a Greek figure who was doomed to endlessly repeat a futile task.[11] He did succeed in obtaining and eating Trix cereal on occasion, including three times as the result of a box top mail-in contest (1968, 1976 and 1980) titled "Let The Rabbit Eat Trix".[12] The results of the vote were overwhelmingly "yes", and Tricks was depicted in a subsequent commercial enjoying a bowl of Trix.[13] Children who voted received a button based upon their vote in the election. In 1991, Tricks won a Tour de Trix Bicycle Race. At the end of the race, two judges are arguing about whether or not Tricks should get the prize. To decide the fate of the prize, the children are called upon to send in their votes. The result was yes and Tricks got the prize, much to his delight.