Kool-Aid Man is the official mascot for Kool-Aid, a brand of flavored drink mix. The character has appeared on television and print advertising as a fun-loving, gigantic, and joyful anthropomorphic pitcher filled with Cherry Kool-Aid. He is typically featured answering the call of children by smashing through walls and furnishings and then holding a pitcher filled with Kool-Aid while yelling his catchphrase, "Oh yeah!" He had a comic series produced by Marvel where he fought evil villains called "Thirstiest" and even fought a man engulfed in fire named Scorch.