Phantom (ファントム, Fantomu) is the overarching antagonist of Happiness Charge Pretty Cure! He is known as the Pretty Cure Hunter (プリキュアハンター, Purikyua Hantā) and is a most elite and loyal general to Queen Mirage. He is the fourth general to attack the Cures. When he merged with Megumi's shadow, he transformed into Cure Unlovely (キュアアンラブリー, Kyua Anraburī), the female version of himself and dark version of Cure Lovely.